For this project, I explored experimental typography by transforming letterforms into illustrative symbols and brand elements. Using the letter “S” as the foundation, I designed a custom mark in which the shape of the letter resembled a seahorse, accented with grape imagery to reinforce the theme of winemaking and luxury branding.

From this concept, I developed Sirenoak, a fictional wine company built around the custom typographic logo. I expanded the identity system through a series of branded applications, including wine label designs, packaging mockups, and a large-scale billboard advertisement. Each piece was designed to maintain a cohesive visual identity while showcasing how a single typographic concept could evolve into a fully realized brand.

Overall, the project focused on combining illustration, typography, and branding to create a distinctive and visually cohesive identity rooted in creative letterform design.